I don’t know about everyone else but if you just ask the kids they’ll tell you they’re all for electric vehicles. It doesn’t matter what kind either. Make all the vehicles electric! After all, electric vehicles are fascinating and easy to use not mention easy on the wallet when it comes to buying gas. Maybe it’s the fact that electric vehicles run in an amazing and mysterious silent way. That’s got the roaring, gut throbbing internal combustion noises beaten hands down. Silence, it seems, is associated with thinking – at least conscious thinking occurs in the silence. Issues of reality and form and style and daydreaming are all part of this silent phenomenon.
If every kid wants electric vehicles, maybe that’s the place to start marketing them. The other day my wife and I helped move a Barbie® Jeep. It’s an electric powered kid sized vehicle and is too heavy for one person to lift, let alone a child. Nevertheless, the toy is very popular and we both thought to climb in and take it for a spin. It’s fun, adventurous, and even parents love it. Back in the adult world, one of the major unresolved electric vehicle issues that remain is that of weight vs. safety. Numerous models of Italian, Swiss and Chinese electric vehicles already exist on the market but few models satisfy U.S. requirements for highway safety. The dilemma is that electric vehicles are kept light for efficiency sake. The required battery storage adds a lot of weight but not where it counts.
Chrysler introduced an electric vehicle in California back in 2000 that was in reality a glorified, weather resistant golf cart. There was more marketing hype than real interest but the giant automaker did meet its EPA mileage goals that year. Slower speeds associated with around town driving are more suited for electric vehicles. Perhaps with new, lighter batteries we’ll see heavier electric vehicles that can meet stringent safety requirements, but it hasn’t happened yet.
Still, the attraction for electric vehicles remains. Considering the state of the world we will probably see some sort of renewable energy vehicle successfully enter the marketplace in the near future. Whether it will be an electric car or one powered by a fuel cell, the final vote is still out.